Innovative Media Phenomenon Takes Messages to the Streets
After years of steady decline in online and paper traffic, media outlets are increasingly looking for innovative ways to reach out to consumers. Some outlets, such as the Toronto Star, have had abortive attempts to digitize their services to appeal to mobile users. Others, like Britain’s Daily Mail, have seen more success by increasing their visual content and capitalizing every other adverb. However, the latest trend-setting phenomenon has not come from an app or a digital distribution platform – it has come from a tiny group of dedicated individuals who have made it their goal to shake up how Canadians receive their information.
Over the past few weeks, the Sad Ornery Bigot News Network (SOB), has been exploring new delivery platforms including concrete walls, roadway underpasses, schools, religious institutions, and the private property of people whom SOB reporters feel would garner maximum attention from Canadians of all walks of life. Using advanced aerosol delivery devices, SOB has conveyed easy to understand messages that cannot be avoided by their recipients without physical exertion.
“The great thing about the new platforms is the visibility” said one reporter who, like most SOBs, wished to remain anonymous. “I mean, with papers or online networks, people have to seek it out and can avoid things that they dislike. This way I can spread my message of hateful intolerance to everyone whether they want to see it or not”.
Recent revelations have called the reliability of sources for some of SOB’s claims into question. It seems that the neighbour with the Trump Hat who hands out pamphlets downtown has been largely discredited as an expert on domestic and international affairs, while Angry Basement Dwelling Troll, a frequent commentator on Globe and Mail editorials, was discovered to have never attained a PhD in political theory, but rather an extreme degree of fear and loathing.
Despite these discoveries, it seems that platform use has continued to grow, particularly in the hands of younger users. Rumours of a buyout by Breitbart News have recently surfaced, although The Respect for Human Dignity & Paint Stripper Network is also being touted as a potential bidder.
Jason Liang (3L) is Managing Editor of Juris Diction. Jane Mundy (2L) is De Minimis Editor of Juris Diction.